A Team you can trust
We’ve been told that RO has the dream formula: professionalism, perspective and personability. Alongside our extensive experience in all things video, production, marketing and storytelling, we’re proud of our values — we’re upfront and honest, and we’ll always push for outstanding results for our clients. Here’s some insight into why we do what we do, and why we’re loved by independent and global brands alike…
Why Us?
We...
- Are advocates for growth
- Bring talent together
- Create and curate stories
- Never stop learning
We help...
- Brands to find their vision
- People to realise their full potential
- Businesses to identify their audience
We care about...
- Feeling and authenticity
- Connecting creative and business
- Using evocative imagery
- Telling your story
Callum O’Connell

Callum is the head of creative and a company director at RO Pictures. Having recognised the demand for high quality video content, Cal scaled in the business from a Youtube channel back in 2009 to the multi-award winning short and feature film production company that RO is today — now specialising in all forms of video content, from corporate film, short-form brand content to feature films. An entrepreneur through and through, with extensive training in creative storytelling, digital production and infrastructure, Cal’s superpower is bridging the gap between creative and business.
“Cal is a true visionary — perceptive, well-articulated and absolutely exceptional at what he does. He’s been a hit with our staff and stakeholders alike since the very beginning, and we simply can’t fault his knowledge or dedication to his craft.” – Matt Collier, Castle Howard
Julia Munder

Meet our CEO, Julia. With 10 years of experience in e-commerce, digital marketing, and international communications, Julia is a strong advocate for uniting all things creative and analytical. Having recently been quoted as a marketing expert by the likes of Marketing Week, NatWest and Econsultancy, Julia regularly speaks on international localisation, video content strategy and effective workflow implementation and has been nominated for the Drapers Innovator Award 2021.
In her position as international marketing director for an award-winning leather goods manufacturer, she was driving the business onwards towards realising the vision of being the most-loved luxury British bag maker in the world. Under her direction, the e-commerce only SME has seen a notable increase in revenue and growth and has won the coveted Drapers Award for Accessory Brand of the Year in 2021.
“Julia is a genuinely lovely and inspiring marketing director, with a wealth of experience in her field. A strong leader and logical thinker, Julia has a rare ability to motivate a team and achieve amazing results, no matter the circumstances. Projects led by Julia are always open to creative collaboration and clearly briefed in (something I’ve found so refreshing as a freelancer!) If you’re looking for a truly talented consultant to elevate your e-commerce offering and make marketing magic, you definitely need Julia on your team. I couldn’t recommend her more.” – Laura Karin, Art Director & Creative Strategist
Get in Touch
Want to find out more about our services? Whether you’re looking for stellar storyboarding, full-service video production or expert advice on campaign execution, you’ll find it all at RO Pictures.